Tuesday, July 30 2019
Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish. Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Houzz is a great tool for sash and door dealers to create brand awareness, interact with customers, find leads, and receive reviews from their clients. Navigating a new online social media platform can be intimidating, but with this guide you will be a Houzz expert in no time!
1 | Create a Profile
The first step is to sign up with Houzz and design your profile. You can join Houzz by clicking here and filling in your email address and creating a password. Next you will enter your basic information like company name, industry category, street address, and phone number. Be sure to mark yourself as Window/Door Sales & Installation so that customers can easily find your profile. Write a short business description that explains a little bit about your company and who you are. You should also upload a cover photo and profile picture (normally your company’s logo).
2 | Create Projects on Houzz to Showcase Your Completed Jobs
Houzz is similar to Pinterest in that users save project photos that they like to their Ideabooks, so they can go back later and use these photos as inspiration for their future home remodel projects. A great way to attract users to your page and gain some traffic to your website is by creating “Projects” on your Houzz profile. Creating a new project is easy, simply click on the “New Project” button on your Houzz profile homepage. Here you will name the project, enter information about the job, and choose the style of the space—be sure to be as detailed as possible to ensure your project shows up when clients are searching for specific project types. You are also able to add keywords to each photo to help users discover your projects. Having a rich project gallery is key to gaining success on Houzz.
3 | Follow Customers, Colleagues, and Vendors
If you click on the “Find Professionals” menu, you’ll be directed to this page where you can search for your building professional customers, colleagues, and your door and window suppliers, like AG Millworks. You can follow these professionals, interact with them, save their photos to your Ideabooks, and collaborate on Houzz Projects you both worked on together.
4 | Answer Design Dilemma Questions
As a professional on Houzz, you can answer questions and offer advice to fellow Houzz users. You can visit the “Design Dilemma” page where you should use your sash and door expertise to provide professional advice to answer their design questions.
5 | Get Reviews
Getting reviews for your company will take time, but 5-star recommendations and testimonials are incredibly valuable and will elevate your business and help create trust with potential customers. Requesting reviews on Houzz is easy, simply click the “Get Reviews” button on your Houzz profile homepage and enter in the email address of clients you want to reach out to. Write a short, polite message thanking your customer for their business and requesting they write a quick review on your Houzz profile.
6 | Keep Profile Updated
Once you have a presence on Houzz, it is important to keep your profile up to date. You should regularly upload new project photos, save new photos to Ideabooks, and interact with Houzz users. Always thank people for including your photos in their Ideabooks and respond to your customers’ reviews with enthusiasm. If your company phone number, street address, or website address changes, be sure to update this on your Houzz profile so that clients can always reach you.
7 | Get Some Help to Get Started
Does all this sound great, but seem like a project you just don’t have time to complete? Enlist the help of someone who is social media-savvy, like your children who grew up with technology, a college student looking to make extra money, or a colleague in the industry that has a Houzz profile and can refer you to the person that helped them. Your Houzz.com profile can be under construction before you know it.